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Our story
Built on passion.
Raised on standards.
Founded in Brighton-Le-Sands, Sydney in 2020 — with one conviction: Australian women and professionals deserve access to the world's finest Russian hair, supplied by people who truly know their craft.
The founder
Felicia Janes —
extension obsessive, educator, founder.
Felicia Janes brings over a decade of experience in the wig, hairpiece and extension industry. She founded The Hair Plug Sydney in 2020, turning a childhood dream into reality and helping women feel confident through the transformative power of exceptional hair.
She specialises in every method of authentic Russian hair application, preparation and treatment. Her belief: the secret to success lies in exceptional quality alongside a positive, empowering environment — for clients and fellow professionals alike.
"Our mission has always been to help clients achieve their dream hair using only the finest extensions — sourced exclusively from pure Russian donors. This ensures our extensions last for years, not months."— Felicia Janes, Founder
How we got here
The Hair Plug story —
chapter by chapter
Felicia builds over ten years of hands-on experience in wigs, hairpieces and extensions — testing every hair type and developing a deep conviction that authentic Russian hair is in a category of its own.
The boutique salon launches in Brighton-Le-Sands with one clear purpose — 100% authentic Russian keratin bonds, installed with precision and care. The waitlist fills within weeks.
Demand from fellow stylists leads to a wholesale trade programme and the Master The Art Of Keratin Bonds™ course — which sells out immediately. The trade network grows across NSW and beyond.
The signature rebonding service launches, extending the life of Russian hair investments. The Hair Plug becomes recognised as Australia's preferred Russian hair supplier with interstate reach.
Wholesale expanding into New Zealand, the United Kingdom and the United States. The Russian Hair Collectors Club launches to unite the global community of Hair Plug trained stylists.
What we stand for
Our values — non-negotiable
Every strand is verified Russian — cuticle-intact and ethically sourced. We will never substitute or compromise on hair origin. Ever.
A well-trained stylist changes lives. We share knowledge openly, teach with real depth, and celebrate every professional who elevates the craft alongside us.
Every client and stylist is unique. Our range, consultations and education are designed around the individual — never a template, never a shortcut.
From Rebond & Rebuild™ to ethical sourcing, everything is built to last. We measure success in relationships and results that stand the test of time.
Why Russian hair
The hair we chose —
and why we'll never change it
Silky, soft, luminous — and completely undetectable. Russian hair blends seamlessly because its natural texture and movement is simply unlike anything else available.
With proper care and our Rebond & Rebuild™ service, clients get years of wear from a single investment — extraordinary value that builds fierce client loyalty.
Minimal processing preserves the natural cuticle alignment — reducing tangling, shedding and damage to your client's own natural hair underneath.
We closely monitor our full supply chain. Our clients and trade partners wear The Hair Plug with complete peace of mind — always.
What clients say
Five stars, every time
"Felicia is by far the best at what she does. I've worked in the industry myself — the quality is excellent and her placement is completely unmatched."
"2.5 years and I'm always extremely happy with the quality and service. My bonds last for ages — I'd honestly never go anywhere else."
"10 years of extensions and this is by far the most comfortable and least damaging method. Super knowledgeable and takes great pride in her work."
Where we supply
A global vision —
local roots.
Born in Brighton-Le-Sands. Growing fast. Our wholesale programme reaches professionals across four markets — with more on the horizon.
Get in touch
We'd love to hear from you
Ready to begin?
Your hair journey
starts here.
Whether you're a client chasing dream hair, a stylist ready to level up, or a salon owner looking to stock the best — The Hair Plug Sydney is here for you.